Team members
Hoi Man Mak Visual designer
Iago Souza Video producer
Christina V. UX designer
La Cicatriz
cookbook design
menu design
design objective
La Cicatriz, in English, transfers as the Scar. It means the mark on the skin, the record for the past. The Mexican restaurant would encourage the community to more inclusive and celebrate the culture through food.
We connect hot spices with the memories and the pain. Different spices represent the various perspectives of grief and love from the past. Each dish is matched with special spices to bring an entirely different feeling.
solution
The book design is made to represent parts of our life. Four different levels to spiciness, such as “richness mix of freshness” is the lightness level of hot. It is about the first love that is memorable and attractive. The chapter “painful but addictive” is the semi-hot level, which is referring to the dark period of a relationship.
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