Cracker Barrel
Old Country Store

Cracker Barrel
Old Country Store

Email marketing

Branding

Animation

Being a lead designer for Cracker Barrel, I got to work with the email marketing, modules, and banners design to help provides a friendly home-away-from-home in our old country store and restaurant.

CRB_447336_Holiday_Christmas_Card_Deskto
CRB_HolidayCard_animation_desktop.gif

Cracker Barrel's guests are cared for like family while relaxing and enjoying real homestyle food and shopping that’s surprisingly unique, genuinely fun, and reminiscent of America’s country heritage.

The holiday card is aimed to bring this brand promise to life.

The goal is to create a cinematograph feeling with animated illustrations to welcome the customers to the restaurant.

Heat n’ Serve is an important product for Cracker Barrel as it allows the company to deliver food that serves a crowd and preserve the quality of food that customers receive in stores. 

The design aimed to bring the message that the guest's Thanksgiving get-together, whether a large crowd or small and that offering will provide quality food for their family that has choices and options for their crowd.

The new modular design provides a short step-by-step guideline to order and allows the customer to pick their meal based on the serving size. 

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v3.gif
v5_1.gif
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CRB_HolidayCard_animation_desktop.gif
hero_animation_dt_v4.gif
kid.gif
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headline_newmenu.png
headline_Operational_Message_Xmas_T1A_dt
headline_thanksgiving.png
CRB_393953_FamilyMealBaskets_RecipeBook_
headline.png
headline@1x.png
headline_christmas.png
headline_4thJuly.png
headline_winter.png
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hero_2.gif
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See more below ...