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Team members
Hoi Man Mak Visual designer
Iago Souza Video producer
Christina V. UX designer
PicPoint
customized travel experience
Team members
Karlie Woods / Caroline Molony / Christopher Hanson
PicPoint is a travel app that locates the most commonly photographed and picturesque locations in a given city. We offer the ability for users to bookmark different spots and create easily navigable routes from their top picks.
Brand promise
PicPoint promises to connect tourists who enjoy documenting their experience and supporting local business to Points of Interest POI through offering them specific places and insight into some of the city's best photo-op spots, hidden gems, and local events.
Problem
Travel can be inconvenient and unorganized. Travelers often have to take out time from their vacations to plan their days and activities. Even when they are planned ahead of time it can be difficult to navigate between the separate apps available, while also trying to document their experience.
Design for users
We analyze our user workflow to understand their habits and search for potential problems which affect their user experience. By looking at several users' profiles, we understand the user's pain points and focus each to modify our apps.
Theme based
The photography-based theme suggested locations for travelers to search for the hidden sites and experiences. Allows you to create optimal sightseeing routes based on your interests.
Interact
Links to social accounts for easy photo sharing and Uber / Maps for transportation options and routes. Categories locations into genres based on what a particular location has to offer the user.
Take away
make the most commonly photographed and picturesque locations in a given area visible on a single map. Users can bookmark different spots and create easily navigable routes from their top picks! We aim to connect tourists to local hot spots and give them an insider take on the beautiful city they are visiting.
See more below ...
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