Collaborative project

Interface design​​

Branding

PicPoint

customized travel experience

Team members

Karlie Woods / Caroline Molony  /  Christopher Hanson  

PicPoint is a travel app that locates the most commonly photographed and picturesque locations in a given city. We offer the ability for users to bookmark different spots and create easily navigable routes from their top picks.

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Brand promise

 

PicPoint promises to connect tourists who enjoy documenting their experience and supporting local business to Points of Interest POI through offering them specific places and insight into some of the city's best photo-op spots, hidden gems, and local events. 

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Problem

 

Travel can be inconvenient and unorganized. Travelers often have to take out time from their vacations to plan their days and activities. Even when they are planned ahead of time it can be difficult to navigate between the separate apps available, while also trying to document their experience.

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Design for users

 

We analyze our user workflow to understand their habits and search for potential problems which affect their user experience. By looking at several users' profiles, we understand the user's pain points and focus each to modify our apps.

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Theme based

 

The photography-based theme suggested locations for travelers to search for the hidden sites and experiences. Allows you to create optimal sightseeing routes based on your interests.

 

Interact 

 

Links to social accounts for easy photo sharing and Uber / Maps for transportation options and routes. Categories locations into genres based on what a particular location has to offer the user.

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Take away

make the most commonly photographed and picturesque locations in a given area visible on a single map. Users can bookmark different spots and create easily navigable routes from their top picks! We aim to connect tourists to local hot spots and give them an insider take on the beautiful city they are visiting. 

 

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