Brand identity

Packaging

Web design

Salttable

Graphic standard guideline

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Design objective

The project aims to refine the old style of local spice store images into a natural, homestyle brand for customers. The company is facing a problem with its brand recognition, as a traditional old seasoning store, there is a lack of customers due to the shift in customer ages from the baby boomers generation to the millennial.

Strategy

A complete set of branding identities is needed, which includes the typography, color scheme, monogram, and other graphic elements. The design includes a set of tourist postcards and a new set of packages. Rather than showing the traditional side of the brand, the design focus on the naturalness of the salt and the high quality of it. In order to rebrand the company into a professional and health brand in a modern perception.

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